With a degree in Media, Culture and Communications from New York University and several years of experience at global advertising agencies in New York, Gabriela honed her skills as a digital native and social media strategist. During her corporate years, she collaborated and created brand strategy for several companies including: Mars brands, McDonald's, PNC Bank, Einsteins Bros. Bagels, Endurance International Group, beIN Sports USA. As the lead community manager for Planters Peanuts and Michelin USA, Gabriela directed and managed online communities, developed digital brand voice and presence, and designed assets across social media platforms. Since her departure from the corporate advertising, Gabriela now works with small business owners to launch and develop the brand identity online. Her areas of expertise include ideation, brand strategy, content creation and optimization social media platforms.
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