About the Brand | PennyRae Products is a small, family-run business that creates natural body care solutions.
The Project | Jared + Penny reached out upon referral with the intention to launch an Instagram presence + create a portfolio of images that capture the essence of life’s simple luxuries. We’ve partnered together for over two years now, and I continue to create product + lifestyle images for their website and social media.
Instagram Launch | Included copywriting, design of story highlight covers, creation of branded quotes, capturing photography and content curation. I developed a content strategy for PennyRae as well as a publishing calendar. For the first 6 months of the brand’s new presence I directly managed the Instagram and then trained in-house staff to take over management.
Product + Lifestyle Photography